BRANDING
Adobe Illustrator
The goal was to create a clean, modern and distinctive visual identity that reflects the values of health, nutrition and clarity. For this project I used Adobe Illustrator as my primary design tool. The challenge was to evoke a sense of trust, freshness and professionalism — qualities often sought by nutrition- and health-related brands — while avoiding clichés and overused tropes. The aim was not just to look “healthy,” but to communicate balance, clarity and reliability through design.
